Activities in societies launched in the province spread to the countryside. Societies were set up for temperance, youth and friends of horses. In their names the societies adopted the concept of Central Finland which had been popularised by the press. The Agricultural Society of Central Finland was founded in 1893. The concept of Central Finland also became widespread in business circles.

In 1885 the raising of Central Finland to the status of an administrative district was dealt with again and the proposal discussed at length in the Diet. Jyväskylä was put forward as the district's capital. The initiative was, however, turned down. In 1887 Juho Laine provided the words and P.J. Hannikainen the music for a new provincial song.